TBH Plan, a financial planning company, wanted their site to stand out as a distinctive presence in the often bland world of financial websites. Creative Coalition collaborated with TBH Plan to hone in on their unique edge. The result was a custom-illustrated, welcoming design centered around the story behind the acronym “TBH” (Tortoise Beats Hare) and the company’s philosophy that patience and following a plan gives a much greater chance of success. Relationship-based graphics, a peaceful color palette, and a friendly tone were used throughout the site and in custom social media campaigns to project approachability, creativity, and trust.
