Our university design team was asked to bring all marketing/admissions materials for the university in house, to a value of over 250k. Previously, all materials were designed with outside agencies. This was the first time our in-house team took the reigns.
All materials were mailed to prospective students age 14-17 & included the following:
Roadpiece (to be passed out by admission counselors during travel to high school), Viewbook, Transfer Book, Freshman Profile, Value/ROI book & the Junior Preview book.
Over the four year cycle of these materials, we accomplished a record-breaking 63% rise in applications.
Printed 6/6 (Process + 2 PMS matches) on Neenah Coronado Stipple; 100# text; self cover; 6x9
Creative Direction: April Maglothin; Design: April Maglothin; Illustration: Michelle Rosenthal
The following work was designed by our in-house team of Josh Wilkerson, Sara Spencer & Glenda Dahlhauser. I provided creative direction & print production assistance.
